OUR PURPOSE

WE CHANGE LIVES IN AFRICA BY
PRODUCING AFFORDABLE PROTEIN AND
GROWING BUSINESSES

OUR VISION

WE WILL BE THE LEADING AND MOST
TRUSTED CHICKEN COMPANY IN SUBSAHARAN
AFRICA

OUR STRATEGY
FOR SUCCESS

WE WILL INVEST IN OUR PEOPLE, MODERN FACILITIES AND GLOBAL BEST PRACTICES TO PRODUCE THE HIGHEST QUALITY PRODUCTS THAT OUR CUSTOMERS CAN TRUST

OUR VALUES

WE ARE…

TRUSTWORTHY

WE TAKE PRIDE IN OUR REPUTATION AND ALWAYS ACT TO REFLECT THE TRUST PLACED IN US

HONEST

WE ARE ALWAYS HONEST AND WE GUARD OUR INTEGRITY AT ALL TIMES

RESPECTFUL

WE TREAT EACH OTHER WITH DIGNITY AND RESPECT, AND TREAT OTHERS AS WE WISH TO BE TREATED

ACCOUNTABLE

WE DO AS WE SAY AND ARE ACCOUNTABLE FOR OUR ACTIONS

TEAM PLAYERS

WE WORK TOGETHER TO SUCCEED TOGETHER

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TEAM BEHAVIOURS

HOW WE ACT

RELATIONSHIPS

WE TAKE PRIDE IN NURTURING OUR RELATIONSHIPS WITH EMPLOYEES, SHAREHOLDERS, CUSTOMERS, SUPPLIERS AND MEMBERS OF THE COMMUNITY

QUALITY

WE PAY ATTENTION TO QUALITY IN EVERYTHING WE DO OR PRODUCE AND WE ALIGN OURSELVES WITH THE BEST IN THE INDUSTRY

INNOVATION

WE ALWAYS TEST NEW WAYS, LEARN FROM OTHERS, SHARE WITH OTHERS AND CONTINUE TO IMPROVE.

LEADERSHIP

WE IDENTIFY POTENTIAL IN OUR PEOPLE AND CONTINUALLY DEVELOP LEADERS

KNOWLEDGE AND SKILLS

WE SHARE KNOWLEDGE AND DEVELOP SKILLS TO GROW EACH MEMBER OF OUR TEAM AS WELL AS OUR CUSTOMERS AND SUPPLIERS

DOING THE RIGHT THING

WE STRIVE TO DO THE RIGHT THING 100% OF THE TIME

SAY IT IN THE ROOM

WE EXPRESS OUR OPINION AND LISTEN TO THOSE OF OTHERS AND ALWAYS “SAY IT IN THE ROOM”

SENSE OF URGENCY

WE DEAL WITH A TASK OR PROBLEM IMMEDIATELY AND COMPLETE IT IN A TIMELY MANNER