OUR PURPOSE
WE CHANGE LIVES IN AFRICA BY
PRODUCING AFFORDABLE PROTEIN AND
GROWING BUSINESSES
OUR VISION
WE WILL BE THE LEADING AND MOST
TRUSTED CHICKEN COMPANY IN SUBSAHARAN
AFRICA
OUR STRATEGY
FOR SUCCESS
WE WILL INVEST IN OUR PEOPLE, MODERN FACILITIES AND GLOBAL BEST PRACTICES TO PRODUCE THE HIGHEST QUALITY PRODUCTS THAT OUR CUSTOMERS CAN TRUST
OUR VALUES
WE ARE…
TRUSTWORTHY
WE TAKE PRIDE IN OUR REPUTATION AND ALWAYS ACT TO REFLECT THE TRUST PLACED IN US
HONEST
WE ARE ALWAYS HONEST AND WE GUARD OUR INTEGRITY AT ALL TIMES
RESPECTFUL
WE TREAT EACH OTHER WITH DIGNITY AND RESPECT, AND TREAT OTHERS AS WE WISH TO BE TREATED
ACCOUNTABLE
WE DO AS WE SAY AND ARE ACCOUNTABLE FOR OUR ACTIONS
TEAM PLAYERS
WE WORK TOGETHER TO SUCCEED TOGETHER
TEAM BEHAVIOURS
HOW WE ACT
RELATIONSHIPS
WE TAKE PRIDE IN NURTURING OUR RELATIONSHIPS WITH EMPLOYEES, SHAREHOLDERS, CUSTOMERS, SUPPLIERS AND MEMBERS OF THE COMMUNITY
QUALITY
WE PAY ATTENTION TO QUALITY IN EVERYTHING WE DO OR PRODUCE AND WE ALIGN OURSELVES WITH THE BEST IN THE INDUSTRY
INNOVATION
WE ALWAYS TEST NEW WAYS, LEARN FROM OTHERS, SHARE WITH OTHERS AND CONTINUE TO IMPROVE.
LEADERSHIP
WE IDENTIFY POTENTIAL IN OUR PEOPLE AND CONTINUALLY DEVELOP LEADERS
KNOWLEDGE AND SKILLS
WE SHARE KNOWLEDGE AND DEVELOP SKILLS TO GROW EACH MEMBER OF OUR TEAM AS WELL AS OUR CUSTOMERS AND SUPPLIERS
DOING THE RIGHT THING
WE STRIVE TO DO THE RIGHT THING 100% OF THE TIME
SAY IT IN THE ROOM
WE EXPRESS OUR OPINION AND LISTEN TO THOSE OF OTHERS AND ALWAYS “SAY IT IN THE ROOM”
SENSE OF URGENCY
WE DEAL WITH A TASK OR PROBLEM IMMEDIATELY AND COMPLETE IT IN A TIMELY MANNER